TechCrunch:
Flying People Spotted Over New York City…Film At Nine --
In a recent publicity venture for their new movie “Chronicle”, 20th Century Fox enlisted the help of viral marketing agency Thinkmodo to design and execute a rather unique campaign element that surely caused several doubletakes over the New York City skyline.
If you thought you saw some flying humans in the sky over parts of New York City and New Jersey in the last couple of weeks you are, in fact, not crazy. You were merely exposed to a new kind of avant garde marketing technique brought to you by the same folks that unleashed the iPad Head Girl a few months back....
