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Tuesday, September 11, 2007

New York Times Fudge Factory

The NY Times is a wounded Woolly Mammouth staggering towards the tar pit.

Seth Godin / Seth Godin's blog [under media eye above] :
Let's make up some numbers -- The Times reports today that the MPAA has released a study that DVD pirates are costing New York City $903 million a year in lost wages.

Making up numbers is a brilliant marketing technique, especially when the numbers are precise and untestable. Ivory Soap, after all, is 99 and 44/100 % pure.

$903 million is about 9,000 jobs paying $100,000 a year each. That's a lot of ticket takers, Blockbuster clerks and gaffers. And yet the Times reprints the numbers as true. [...]

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