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Thursday, January 12, 2006

NY Times blows off the Bronx

It is clear now why the NY Times ignored the Rudaj Organization - Albanian Mafia trial until the verdict came in. They do not have very many subscribers in the Bronx. That borough was the focal point for this Albanian Mafia crime trial. The Times had 12,600 Bronx subscribers in 2004 and the trend is down. They might have less than 10,000 subscribers sometime this year. Understandably, they have no incentive to cover a Bronx or Westchester based story.

The NY Post reported:

TIMES BOMBS - Paper's sales drop 19% in five boroughs

-- The New York Times lost almost 20 percent of its readers in the five boroughs between 2001 and 2004 as the paper pushed to reinvent itself as a national publication.

The Times' daily circulation in New York City dropped 18.7 percent during that period, to 260,526 copies from 320,682, according to figures obtained by The Post and confirmed by the Times.

This means the Times' readership in the five boroughs is roughly 28 percent of its overall circulation.

New York Times daily circulation (in thousands) from 2001 to 2004

Bronx: 18.3 --> 12.6
Staten Island: 6.7 --> 5.1
Queens: 46.6 --> 40.3
Manhattan: 201 --> 166.2
Brooklyn: 48.1 --> 36.2

Total: 320.7 --> 260.5

Alex Rudaj - Albanian Mafia - Convicted in Racketeering Trial [TJN, Jan. 5, 2006]
Bio of Craig Newmark: founder of craigslist [TJN, Aug. 26, 2005]

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